But, here’s the real question of the hour-

We know in order to stand out in the field of Facebook Marketing, you have to produce superior advert quality, but, how do you derive which advertising is low quality?

Before we let you in on this secret, let us tell you

What happens when your adverts are low quality?

Your business value diminishes significantly. This generally means, you’ll be spending more on adverts but you’ll see fewer results. This means low business value, decreased brand face, and above all, a poor social media presence.

Now let us tell you about some attributes that diminishes your advert quality. Avoiding this will be the key to your Facebook Marketing success.

Clickbaits & Pop-ups

Anything that disrupts user experience will be perceived in a negative manner. If they are browsing something on the internet and your advertisement pops-up suddenly, or worse is misleading in any manner, you’ll be losing brand value immediately. This will also include concealed information or partial truth which is a common malpractice businesses follow during discounts and special offers. It’s always best to be clear and precise about your offers or you can even put a clear *T&C sign notifying customers of the terms included.

Lack of original content

Search engines like Google will never recognize copied content, but, even if you manage to slip by, your target audience will know the truth. Viewers are always on the lookout for fresh, unique content and if your business fails to deliver, Facebook marketing advertisements won’t do much for your social presence.

Don’t overdo with your content

We are talking about content that spreads over multiple pages. If your user has to click more to read your content or wait for multiple pages to load, chances are that your viewer will lose interest in the piece causing higher bounce rates and lower ad value.

Content Type

 The type of content you put across is quite possibly one of the crucial scalable points there is. If you’re putting out content that is spammy or uncertain in nature, your users would refrain from engaging or connecting with the content. For example, content that asks for likes, comments, or shares, or content that seems scrupulous or unclear will be perceived as ‘not genuine’

Don’t overhype your Ad

Users looking at your business or advertisement, are also looking at multiple other alternative products or services put out by your competitors. At this point, the user has a fair idea of the scope of these industry or business nature. Now if your ad is overhyped using exaggerated content, your user engagement and advert value will be perceived as fake excitement.

Avoid Content Jargon

Lastly, ads that are crowded with written content or have a lot of cramped elements making it look stuffy would have low clicks as compared to an advert that has a clear picture with crisp, clear taglines. Let your creativity do the talking instead of spelling it all out in your ad picture copy.

Then there are some community standards that Facebook is quite strict about. Your advertisement should not contain any of the following content type-

Adult content
Controversial content
Non-functional landing page
Sensational content
Misleading or low-quality content

Your advert quality can also be measured by your user behavior. If your advert has any of the attributes we have mentioned above, chances are that during scalability, Facebook will record the reasons why your advert value was so low.
Some of them are-

Landing page bounce rates or dwell times
Number of times user clicked ‘Hide Ad’
‘Hide Ad’ or ‘Skip Ad’ caused by frequent repetition of the same content
Number of times user clicked ‘Report Ad’

If you comply with Facebook’s policy and stick to creating fresh content, your advertisement value will soar high naturally.

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The post How to Improve Facebook Ad Quality and Performance? appeared first on Social Xpert.

Facebook Ad Charges- Viewing & Downloading Receipts

If you’re paying for your Facebook Ad, you will get a receipt from Facebook with detailed transaction information. This would include the amount you have spent and on which campaigns, the reason of your billing, and the results from your ad too. You can view and download either one or all of your receipts from the Billing Section which you’ll find in your Ads Manager. These receipts will be arranged according to the specific billing dates.

To Remember: You cannot address these receipts to different customers. It will be addressed to the owner or admin of the page and only the admin has the access to view or manage the billing information.

Downloading a Particular Receipt

• Visit Ads Manager in your page
• Click on Billing Section
• You’ll find a drop down menu right above your transactions
• Choose the date or date range for the receipt
• Once you find the particular transaction, hover over the ID
• This sign will appear. Click on it to download your receipt as a pdf file

Downloading Receipt for All Charges

• Visit Ads Manager and then click on Billing Section
• Click on the drop down menu like before
• Choose the date range for the receipts
• Once the receipts appear, click on Download All Invoices

You can choose whether you want to download a single summary of all the receipts or break down the receipts into different downloadable files.

Downloading Receipt Based on Reference Number

If you’re looking for a particular charge or receipt you can try searching for the transaction using the reference number instead of the dates. To do so, look at the top-right of your transactions and click on Search by Reference Number.

Changing Downloaded File Type

If you want to download your receipts as a CSV file instead of PDF, search for the CSV option in the drop down menu. You’ll find it right next to the PDF option.

Frequently Asked Question about Facebook Billing

1. How do I get my Invoice from Facebook Ad Manager?

• Visit Ads/ Business Manager and Click on the Billing Section
• You’ll find a list of invoices
• Click on the drop down menu to choose the date or date range
• Facebook will show you the relevant invoices that you want to download.

2. How are Facebook Ads Billed?

When you’re creating an AD on Facebook, you’ll decide the amount of budget you want to allocate to the particular ad and once you run the ad, Facebook will evenly distribute the budget for the time your ad is live on Facebook. You are only charged for the number of clicks or impressions your ad receives and you’re never charged more than the budget you set.

3. Where is the billing section on Facebook?

You’ll find the Billing Section in your Ads Manager, which is a tool that advertisers use to view, access, and manage their charges and payment history on Facebook. The billing section tracks all your payments and can help you with details of your transaction such as amount spent, number of campaigns run, date of billing, invoices, result of the advertisement, etc.

4. How to get payment receipt for Facebook Ad?

The Billing Section in your Ads Manager will have all the information you need. We have mentioned receipt view and download steps in the article above.

Facebook billing queries bothering you? Tell us if this piece helped you figure out your billing details. If you have more queries or want to share feedback with us, reach out to us and we’ll be more than happy to address your query.

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• Public can see your Facebook page if it’s published.
• Public can not see your Facebook page if it’s unpublished

Only people who manage or has admin access to your page will be able to view your unpublished page. Unpublishing would hide your page from public including the ones who liked or commented on your page. However, if you want to change your page from published to unpublished, as an Admin, here’s what you need to do-

How To: Unpublish Page

According to New Facebook–

• Go to Page Settings in the bottom left of your page
• Click on General and then on Page Visibility
• Click on Page unpublished options
• Click on Save Changes
• Write down a reason for wanting to unpublish your page
• Click on Next and then Unpublish

If you’re using the old or classic version of Facebook, instead of bottom-left, visit the top of your page and click on Settings. The remaining steps will stay the same as mentioned above.

How To: Publish Page

In order to publish your page, follow the same instructions as above but instead of selecting the unpublished option select Page published option.

To Remember

Please note, new pages may get unpublished due to inactivity for a long time.

Did you find this page helpful? We can help you with more topics on how to manage your official page on Facebook along with tips and steps for page maintenance. Tell us what you’d like us to cover next time or reach out to Social Media Expert if you have any query on this topic.

The post How do I unpublish or Publish my Facebook Page appeared first on Social Xpert.

Let us show you how to invite more people to like your page on Facebook-

• Visit your page
• Click on the community option on the menu. (If you don’t see it right away, just click on more for the options)
• Next, click on the right column and then on Invite your friends option
• Search your friend’s name in the search box
• Click on the Invite button next to the name option.

You can also check your invitations by visiting your Invites tab.

How to invite people who reacted to your posts-

Now, you may have come across some people who have reacted to your posts or pictures. Here’s what you can do-

• Visit your Page Posts
• Click on the reactions (you’ll get the list of all the people who reacted)
• Click invite

The person will be automatically notified.

Note: If your page has more than 100,000 likes, Facebook may give you the Add People option instead of the Invite page.

The post How do I invite people to like my Page on Facebook? appeared first on Social Xpert.